Telephone: 01484 766068 / 01484 949155



ProperMaid named Eaton Smith Business of the Year 2017


Eaton-Smith-Business-of-the-Year-2017ProperMaid are delighted to be the 2017 winner of the Eaton Smith Business of the Year award.

ProperMaid featured in The Leeds and West Yorkshire Cook Book


leeds-west-yorkshire-cookbookProperMaid are delighted to be featured in The Leeds and West Yorkshire Cook Book, copies of which are available to buy at a reduced price of £10.00 (RRP is £14.95).

Summer Special Range


rhubarb-and-custard-cake… Why not tempt your customers this Summer with our distinctive and unique speciality range of exquisite, distinctive cakes all with the ProperMaid Twist…don’t forget to check out our full product page for details of our full range including an extensive range of free from options…

Green Tea and Raspberry
Black Velvet… made with Guinness
Eton Mess
Orange and Sweet Potato
Apple Citrus
Rhubarb and Custard…made with Rhubarb Curd

Fourth relocation will offer dedicated “Free From” production facility


cake-deliveryDue to recent new major contract acquisitions ProperMaid are currently evaluating relocation options in the Huddersfield area to accommodate current and future demands for our products, as well as providing a bespoke, dedicated “Free From” production and distribution facility. This will include and cater for ever growing demand for Gluten Free, Dairy Free, and Sugar Free options.

Business owner Allison Whitmarsh commented…”We are delighted with the growth in demand for our delicious “free from” range which does not compromise on taste and texture; this has been recently affirmed with the shortlisting of our Gluten Free Ginger and Lemon cake at the 2016 BIA awards. Our continued focus on this ever growing market is reflected by our commitment to a fourth relocation of the business in eight years”

National Women in Business shortlist for Allison!


ForwardLadies-Shortlisted-2015With initial judging for the national Women in Business awards now complete ProperMaid’s Allison Whitmarsh has been shortlisted for the Award Ceremony Lunch to be held on 29th September at the Crowne Plaza, Newcastle from 11.30 am to 4.00pm. This year, for the first time, award finalists and winners will be offered support from two of the most influential names in business – HSBC, who are the headline sponsor of the Forward Ladies Women In Business Awards, and Microsoft, the awards technology partner.

Please contact the Forward Ladies office on 08456 434940 if you would like to reserve a table at the award ceremony. Tickets are £75 + VAT.

Two out of three for our super gluten free..!


great-taste-2015ProperMaid are delighted to have won three Awards at this year’s prestige Great Taste Awards. The business won 2 stars for its quirky and delicious courgette and lime cake, and 1 star each for our gluten free lemon drizzle and ginger and lemon cakes. ProperMaid owner Allison Whitmarsh commented: “The business has built a market leading position for fantastic gluten free products that don’t compromise on taste and these awards give a further endorsement from industry experts that we are now the supplier of choice in this market.”

ProperMaid teams up with the Huddersfield Town Foundation


Huddersfield-Town-Foundation“Multi award winning Huddersfield based bakery ProperMaid are delighted to have teamed up with the Huddersfield Town Foundation to give around 5,000 local schoolchildren the chance to indulge their creativity in designing and decorating their own toppings for one of ProperMaid’s delicious products.

The business is donating over 5,000 75ml yummy frozen dessert pots from a surplus order made up of a biscuit crumb and lemon mousse bases for the Foundation to distribute into local schools as part of a project to encourage children to design, develop and create their own personally styled, finished cheesecake product. The base products were originally designed and produced for the school meals market, and ProperMaid owner Allison Whitmarsh is delighted to be working with the Foundation to put the products to good use; “With the growing interest for innovation in baking it’s great that we’re able to encourage so many of our local children to get involved and demonstrate their creative flair…I can’t wait to judge some of the children’s best efforts!“.

Satellite unit all geared for growth!


storage and distribution siteProperMaid’s continued expansion and growth plans have been boosted by the acquisition of a second site in Huddersfield focussed on storage and distribution. The new site, which has created another 5 jobs for local people, accommodates up to 48 pallets of product with a 48 sq.m walk in freezer unit.

The unit, which is already fully operational, delivers the business goods inwards/outwards functions, which has enabled significant improvements to production workflows at its main Lindley site. The creation of dedicated mixing, baking, cooling and finishing sections has increased capacity by 30% as more new high volume contracts are due to come online. The additional space has also enabled the creation of better administration, staff facilities and changing areas.

Huddersfield Examiner Business Awards Winner 2014



ProperMaid are delighted to have won the SME category for this years awards, which were announced and presented at a glittering black tie and ball gown event held at Huddersfield’s John Smith’s Stadium on Thursday 13 November 2014.

Celebrating the best and brightest of Huddersfield’s businesses and the people who make them so successful category nominees were joined by the award judges and leading figures from the local business community for a spectacular evening hosted by BBC Look North’s Harry Gration.

Commenting on yet another accolade, ProperMaid owner Allison Whitmarsh said “We are so proud to have made the final in this category, and to have been flying the flag for Huddersfield as the place to make it ever since we scooped the Examiner’s “New Business of the Year Award” back in 2008.”

Propermaid featured in Guardian article

A Guardian article exploring how to run a successful bakery business features Propermaid owner Allison Whitmarsh and talks to her about the importance of finding your Unique Selling Propostion (USP) and her expansion into national distribution.

Another accolade for ProperMaid’s Gluten Free range…!


deliciouslyorkshire2ProperMaid are delighted to have been named as a finalist in this year’s Yorkshire Post and Deliciouslyorkshire Taste Awards in association with ASDA. The Lemon Drizzle Cake will contest the final on the back of the recent Great Taste Gold Award for its Gluten Free Victoria Vanilla cake.

Commenting on the announcement owner Allison Whitmarsh commented; ” We are delighted to be gaining such positive accolades for our gluten free range which is testament to all the hard work and commitment we have made to offer our wonderful products to everyone”.

The finals will be held at on Wednesday 15th October at Pavilions of Harrogate.

View Propermaid’s Gluten free product range


Gluten Free Gold Standard for ProperMaid


victoria-great-tasteProperMaid are delighted to have won a prestigious accolade for their Gluten free product range. The Victoria Vanilla cake was awarded the “Gold Award” in the industry benchmark “Great Taste Awards” announced 11 August.

The award makes it a triple of golds for ProperMaid, along with their Liquorice Cake (2011) and the business’ signature Dandelion and Burdock Cake which scooped gold in 2012.

Commenting on the latest award, ProperMaid owner Allison Whitmarsh said “This award gives our new Gluten range a great boost and seal of approval from the awarding body that really matters. We’re delighted that we can now offer our most popular and distinctive cakes with no compromise on flavour and we aim to be very successful in the growing market for Gluten free goods”.

View Propermaid’s Gluten free product range

Proper Maid get on their bikes to support Marie Curie!


raising-funds-marie-curieMulti award winning Huddersfield based bakery Proper Maid have signed up to support the Marie Curie Power Peloton, which will offer 25 riders the once in a lifetime chance to cycle Stage 1 of this year’s Yorkshire Tour de France Grand Depart 2014.

In tandem with Marie Curie, the official charity partner of the Tour de France Grand Depart 2014, Proper Maid are committing to help Yorkshire based businessman Mike Hughes reach his pledge to raise £19,000 for the charity, and be able to take part in the Power Peloton by creating a special summer “Rhubarb and Custard Cake”, donating £1 from every cake it sells to customers in the run up to the big event on 5 July.

York based Mike has already raised over £10,000 for charity over the last 3 years, and the £19,000 target will fund a Marie Curie nurse for a year.

On having the support of Proper Maid and their ‘Rhubarb and Custard Cake’ Mike commented

‘Marie Curie is a charity which unfortunately most of us will be associated with at some time in our life. Having the support of Yorkshire based Proper Maid in my riding the Marie Curie Power Peloton could not be more apt. The pledged £19,000 will be used by Marie Curie locally, in Yorkshire. Cake and cycling go together like Yorkshire and the Tour de France.’

Proper Maid owner Allison Whitmarsh commented,

“As a keen amateur cyclist myself I’m delighted we’re able to support Mike with his efforts, our scrumptious Rhubarb and Custard cake looks like being a very popular new product with our customers this summer so we’re hoping to make a tremendous contribution to the fund.”

Allison shortlisted for Director of the Year Award


iod-logoOn the back of her recent success in winning the Network She Business Woman of the Year Award Proper Maid owner Allison Whitmarsh has been shortlisted for the prestigious Institute of Directors SME Director of the Year Award. This year’s awards focus on talent, resilience, robust management and a contribution to the growth of candidates organisations.

The Awards will be presented at a breakfast business event to be held at the Queens Hotel on 1 May 2014.

Commenting on her shortlisting, Allison said “These Awards celebrate the best of the best in terms of Yorkshire’s business talent and I’m honoured to be in such distinguished company. This year offers our region’s businesses with fantastic growth opportunities as we enter economic recovery and have the boost of the Grande Departe coming to Yorkshire in the summer and we’ve got some exciting new products to launch to coincide with this event.”

ProperMaid creator scoops Business Woman of the Year award!


Allison-She-AwardsShe-Awards-2014-LogoAllison Whitmarsh, creator and owner of multi award winning Lindley based ProperMaid Cakes has scooped the prestigious “Business Woman of the Year 2014″ prize at the Network She Foundation International Womens Day Awards, at a glittering event held at St Davids Park, Flintshire on 7 March.

Since their launch in 2008 the Network She Awards have become recognised as the platform to celebrate the success of women who mean business. The black tie event was attended by 150 guests and rewarded the inspiring achievements of women from across the country from all sectors who have excelled in their areas of expertise.

Commenting on her latest success in securing the events top Award, Allison commented,

“I am extremely proud to have received this accolade with so many exceptionally talented and successful women competing for the Award. I am passionately committed to flying the flag for women entrepreneurs and am hugely grateful for the support of my colleagues and friends who have helped make this achievement possible”.

2014 looks like being a great year for ProperMaid. The company is launching a new range of exciting and innovative bakery products and is also looking to expand its operation into New York pursuing a manufacturing and distribution partner there under a licencing agreement.

New for 2014…Cake of the Month


Cinnamon-and-Pecan-CakeLook out for our most innovative, exciting and quirky monthly special cake range ever this year! Our creative juices have been flowing and we’ve come up with some stunning, unusual flavour combinations we think all our customers will love! Following the success of our February Valentines Cake for March we’re launching our Cinnamon and Pecan Cake… a deliciously dense cinnamon sponge topped with caramel icing and drizzled with handmade fudge and pecan pieces…yummy!

View the cakes of the month so far >>



Allison shortlisted for “Business Woman of the Year”!


network-sheProperMaid owner Allison Whitmarsh was delighted to receive the news this week that she’s a finalist at the “Network She, Business Woman of the Year Awards”. The prestigious awards, set up in 2008 have become recognised as the platform to celebrate the success of women who mean business. The award winners will be announced at a glittering gala black tie event to be held in Llandudno on 7 March 2014. Check out the competition at

Allison and Deborah feature in Woman and Home magazine


woman-and-home-coverProperMaid business co-owners Allison Whitmarsh and Deborah Meaden both have feature stories in “Woman and Home” magazine. The february edition of the magazine, which is the UK’s number one monthly publication for women over 35, showcases an interview with Deborah on “…dragons, dancing and doing what she loves” and the march edition will have a follow up feature on Allison’s continued growth, success and future plans and ambitions for ProperMaid since her appearance on the Dragons Den Christmas Special back in 2012.


Treat yourself to a super skinny New Year resolution!


Skinny-MochaThe ladies at ProperMaid all love their cake treats with afternoon tea and we know how hard it can be easing up on the calories after you’ve overdone the festivities! That’s why we’ve come up with a rich and truly scrumptious “Skinny Mocha” cake that has 30% less fat than our standard Cappuccino & Walnut cake but still retains all the yummy indulgent ProperMaid taste and texture…mmm…enjoy!

Media coverage ‘Ideal’ for Christmas Dinner Cake

ideal-home-coverProperMaid’s unique Christmas Dinner Cake has been voted one of the Top Ten best food product buys for the festive season in the latest edition of the “Ideal Home” magazine.


The multi award winning innovative product, which has all the ingredients of a traditional Christmas Dinner minus the turkey and gravy is available to all our customers looking to offer something unique and different this Xmas. Look out for our fantastic special Festive Season product menu on our website and winter newsletter.
It’s also been getting lots of interest elsewhere:

Proper Maid owner Allison Whitmarsh commented…“We’re delighted that this unique product continues to generate so much interest and positive feedback, and of course, that it’s now available to everybody in the UK to order direct from Ocado’s website where we’re already getting plenty of orders!”


London cabbies critique Christmas Dinner cake!

Cabbies taste testPhotograph: Graeme Robertson for the Guardian

ProperMaid’s flagship festive offering was one of a number of market leading Xmas speciality cakes to come under the scrutiny of London’s sweet toothed cabbies in a survey carried out by the Guardian this week.

The harsh judges did rate ProperMaid’s cake ahead of Heston for Waitrose and Sainsbury’s but were unfortunately on this occasion pipped by Lidl’s offering!.. of consolation was the fact that ProperMaid’s was the only cake in the survey the cabbies wanted to take home!

Check out the full story at

Christmas Dinner Cake available to buy on-line


ocado-logoWe are pleased to announce that our special Christmas Dinner Cake is now available
on-line at Ocado


Buy it from


New Christmas Menu out now



It’s that time of year to start thinking about super indulgent, unctuous seasonal treats!!

ProperMaid have got it covered with a fantastic selection of festive cakes ‘with a difference’ that are sure to tantalise your taste buds, excite your palette and delight your customers and guests throughout the party season!

Click for full details …!

ProperMaid… Pride of Huddersfield



ProperMaid are once again proud to be shortlisted for the Huddersfield Examiner Business Awards 2013.

The business is a finalist in the “Huddersfield: Place to Make it” Award; recognising a business that best demonstrates how their products contribute to building a positive profile for Huddersfield. The winners will be announced at a glittering celebratory awards night hosted by BBC Look North’s Harry Gration to be held at the John Smiths Stadium on November 14, 2013.

A touch of Klass at BIA Awards


Bakery-Awards-2013ProperMaid owner Allison Whitmarsh is pictured receiving a Product Innovation Finalist Award from Myleene Klass at the prestigious Bakery Industry Awards held 11 September 2013 at the Park Lane Hilton, London.

Allison commented, “This was a great night and an opportunity to celebrate how far we’ve managed to come in a relatively short period of time. It was a star studded occasion and a great opportunity to network and make exciting new contacts with fellow baking industry professionals”.

…Speaking of cakes!…


Allison Whitmarsh, Proper Maid founderDuring Leeds Business Week Proper Maid founder Allison Whitmarsh will be the keynote speaker at a networking event dedicated for women in business. The “Ladies Just Wanna Have Lunch” event brings together like minded women in a relaxed, informal environment that includes a two course lunch and a glass of wine for just £25. The event will be held at “The Leeds Club”, 3 Albion Place between 12-2.30pm on 26 September. Allison will talk about her life and personal motivations, how she built a successful business from scratch, and the ups and downs of being a woman entrepreneur in manufacturing industry.

For further details or to book a place contact Karina on 07739 027703, or email

Proper Maid shortlisted for two major awards


bia-wrose-341ProperMaid have been shortlisted for a “Taste of Yorkshire” White Rose Award – the biggest tourism awards in the UK.

Winners will be announced at a glittering ceremony to be held on November 11 at New Dock Hall near the Royal Armouries, Leeds.

Winners of each category will not only scoop one of these prestigious accolades, but they are also entered into the national tourism awards next year.

Gary Verity, Chief Executive of Welcome to Yorkshire, said: “Competition this year was so fierce that every business making it to the shortlist should consider it a huge achievement in itself as they have had to contend with some real quality competition. It’s always a close run thing, but there’s every chance they could go on and win one of these prestigious White Rose Awards.”

The company will also be a finalist in this years “Baking Industry Awards” in the Product Innovation category for its unique “Christmas Dinner Cake”. The awards ceremony will take place at the Park Lane Hilton in London on 11 September 2013.

Business owner Allison Whitmarsh said: “We are absolutely delighted to have been shortlisted for two such prestigious awards. The Tour de France coming to Yorkshire next year will provide fantastic opportunities for the regions catering, hospitality and local specialist food businesses’. Winning such important awards will undoubtedly help us to maximise the marketing and business development opportunities this will bring”.

Deborah Meaden at the 2013 Cake Awards


Dragon Deborah Meaden talking about her investment in ProperMaid on “LoveFoodTV” at the 2013 Cake Awards

Propermaid at the heart of the community



We are delighted to support the Methodist Mission Welcome Centre in Huddersfield, by providing excess bakery products to their Cafe. The Centre, based at Lord Street aims to improve the quality of life of individuals experiencing extremely disadvantaged situations in the local community by providing a range of practical supports.

This initiative complements our free cake supply to the “WomenCentre”, a registered charity based in the heart of the Pennines in West Yorkshire with a mission to improve the quality of life for women both locally and nationally. As an organisation they have nearly 50 years experience of women’s issues and women’s lives. They deliver, develop and promote holistic, one-stop-shop services from centre and community based settings which enable women to address often multiple needs and aspirations. Visitors can enjoy a ProperMaid cake in the Halifax Silver Street “Petite Cafe”.

Export award will boost “Big Push” overseas


Allison Whitmarsh receives and UKTI award

ProperMaid are celebrating after scooping the “Most Improved Business Performance” award at the first annual UK Trade and Investment Yorkshire “Passport to Export” Awards.

The company beat off competition from 25 other companies to secure the title at the awards, held at the Holiday Inn Royal Victoria in Sheffield. The judges commented that ProperMaid had “grown significantly” and had been “an attractive proposition for investors”.

The UK Trade and Investment supports companies in Yorkshire and The Humber that want to trade and invest overseas, and has launched the “Passport to Exports” Awards this year to celebrate and support export talent.

“We’re delighted to have won and this Award is a great boost to our plans for export and secure deals overseas; including plans to licence our brand name in New York” commented owner Allison Whitmarsh.

Mark Robson, Regional Director at UKTI said: “What sets ProperMaid apart is their focus and attitude in getting out and promoting their business. Having the right product is important but having the right attitude will make the difference between a good company and a great company.”

Local MP wants a slice of the ProperMaid action


Jason McCartney, MP for Colne Valley with Allison Whitmarsh
Jason McCartney, MP for Colne Valley, heard about our Dragons’ Den success and just had to try a cake (or two!)

We gave Jason a warm welcome to ProperMaid and took him on a tour of our fantastic bakery to share the cake-baking secrets of our quirky cakes – he has promised not to tell!

Of course, we didn’t let him leave without a scrumptious selection of our cakes!

ProperMaid becomes a “force” to be reckoned with!


Propermaid at a NAAFI’s coffee shop
We’re extremely proud to announce that our traditional cakes with a twist have won the hearts of our serving soldiers, and are being shipped all over the world this month to the Navy, Army and Air Force Institutes’ (NAAFI) bases.

Our delicious cakes will be on offer to troops in the NAAFI’s coffee shops, which will include our unusual Liquorice Cake, Beetroot and White Chocolate Cake and of course our award-winning Dandelion and Burdock Cake for a proper slice of Yorkshire!

Serving soldiers in Germany and Northern Ireland are currently being offered our “Cake of the Month” – a mouth watering orange and almond Battenberg. The company will be shipping out its full range of cakes from April; extending the deal to cover service personnel as far away as the Falklands and the front line in Afghanistan.

It is really heartening to know that our cakes are bringing soldiers a sweet slice of home, all the way across the world.


Can’t cook dragon breathes fire into ProperMaid


Deborah Meaden and Allison Whitmarsh
Proper Maid have bitten off a slice of venture capital from Deborah Meaden, after our Christmas Dinner cake won her over in a festive Dragons’ Den Christmas Special.

The cake, which contains carrots, parsnips, cranberries, Christmas spices, chestnuts and sprouts, impressed the dragons to the extent that two made offers to invest the company.

“This is the next stage in the massive revival of great British baking and Allison is a tremendous example of how entrepreneurs with great ideas, excellent products, a sound business model and the passion and drive to succeed can quickly make a difference in business, as well as in their local communities”, said Meaden.

“Together we’ll achieve great things for ProperMaid and the team is already working on a slimming cake to help shed those post Xmas pounds – I’d imagine everyone will want a slice of that!”

To watch the ProperMaid ladies appearance on Dragons’ Den click on